How can I expect us to work together?

YOU CAN EXPECT:

to be top of mind when fitting campaigns come through our doors. 

to be top of mind with our agency and brand contacts. 

us to manage all of your brand partnerships (incoming and outgoing opportunities), plus the full campaign cycle from start to finish. 

top level negotiation on your brand deals. 

us to share our honest feedback when it comes to landing your dream partnerships. 

to have fun, brainstorm sessions together. We are creative + marketing minds. We’ll support your product launches and all of your influencer biz dealings. Basically, we’re here to support you in all of the things - we’re here to help you continuously earn more and reach new heights in your career.  

HERE'S WHAT WE EXPECT:

you to treat your career strategically and professionally. 

you to respond to our messages and emails in a timely manner, or at least communicate when life gets too busy.
 
you do your best to meet your deadlines. We want you to continue learning and growing in your career and meeting deadlines is important for long-term brand relationships (we’re here for the tough times, too!). 

you to be patient with your biz and brand partnerships (we can’t wave a magic wand and give you everything you want).

you to be able to handle a “no” or “maybe later” from your favorite brands.  

you to be on time to meetings and events. 

you to hustle (we promise to, too) and continuously level up your content game.

Will you reach out to brands for me?

This is a relationship business.

We are big networkers and we focus on maintaining strong relationships with our top partners.

In addition to this, we incorporate many brand outreach strategies to present you to brands and agencies.

We are proactively building relationships with brands and agencies, and keeping track of brands who are actively working with influencers and who could be a great fit with our clients.

In addition to this, we like to incorporate creative strategy with outreach. We find that the most successful partnerships are when our client outlines a concept for how they plan to integrate the brand's product into their content and why they want to work with the brand.

How would our contract work?

Will most of my opportunities come from you?

This is dependent on the relationships that you have built so far, your resume of brand partnerships, and how our partners respond to you as a new client.

It's important that we work with client's who understand how the inner workings of the industry and casting process works.

One of our outreach strategies is consistent cold outreach to brands. We reach out to hundreds of new contacts every month. From there, brands typically save the contact information listed on your social media pages, as this is the most reliable form of communication in newly-formed brand relationships.

The good news is our consistent outreach to brands will increase the number of opportunities that hit your inbound inbox. We thrive in the sales part of our job and we do our part when it comes to brand outreach ;)

If you pitch me to a brand, when can I expect feedback? What happens if we don’t hear back from the brands we pitch to?

We do our due diligence to follow up regularly on brand opportunities. However, we do want to mention that this is a hugely competitive industry. And we want to support you in having the right mindset for business growth. This industry, your business - it’s a numbers game. The right brand partnerships will come our way over time. 

How do I know if I’m a good fit for NYLA influencers? 

Before applying to be a part of NYLA, please take a look at our minimum qualifications:

What are you earning from your influencer biz? Are you consistently earning $5K+ months?

Do you receive (on average) 2 legitimate opportunities every month?

How many speaking engagement opportunities do you receive per month?

Are your social media pages growing? Is your business growing?

Does my business have a solid foundation to bring on a manager?